AINE O'MAHONY is an event management and marketing consultant with twenty years' experience in the events industry. She has been training with the Fitzwilliam Institute Group since 2007. She cut her teeth as Event Manager for the inaugural Heineken Green Energy Music Festival. She was Marketing Director of St. Patrick's Festival for seven years and during that time worked on other large scale civic events. She has considerable sponsorship experience, selling and managing sponsorship event activations for premium brands such as Unilever, Kerry Foods and National Lottery. She has held event management and marketing roles in venues - Gaiety Theatre, Lillie’s Bordello and The Academy - and with festivals including the Carlow Arts Festival and the Tall Ships Dublin Festival 2012. She has produced many corporate, cultural and charity events over the years and continues to manage projects for clients on a contract basis.